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    Evaluate Barnes and Noble Nook (e-reader)

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    The task is to evaluate the Barnes and Noble Nook (e-reader) and how marketers use consumer behavior to promote their products. The degree of buyer involvement and degree of differences among brands, (include Amazon Kindle and Apple Ipad as main and only competitors in comparison), Need recognition, pre-purchase search and evaluation of the alternatives (Kindle, Ipad). Include bibliography.

    Following sections
    1. Identify and discuss communication (promotional) mix activities being used by marketers in selected category (Nook)
    2. Identify and discuss the behavioral concepts utilized by marketers to promote such products (Nook)
    3. Evaluate the use of consumer behavioral concepts in promoting the selected category by selected marketers
    4. Recommendations to include extension or expansion of consumer behavioral concepts for purpose of promoting the selected category

    In a nutshell evaluate everything that has to do with Barnes and Noble Nook (e-reader) in a marketing sense.

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    https://brainmass.com/business/marketing/evaluate-barnes-noble-nook-reader-386630

    Solution Preview

    I am attaching the solution to your request.

    Task is to evaluate the Barnes and Noble Nook (e-reader) and how marketers use consumer behavior to promote their products. The degree of buyer involvement and degree of differences among brands, (include Amazon Kindle and Apple Ipad as main and only competitors in comparison), Need recognition, pre-purchase search and evaluation of the alternatives (Kindle, Ipad). Paper should be 3- 4 pages in length. Include bibliography

    Following sections
    1. Identify and discuss communication (promotional) mix activities being used by marketers in selected category (Nook)
    The Nook has a built-in 3G wireless connection (AT&T is the carrier) and a dictionary. The Nook also packs in Wi-Fi connectivity and a memory expansion slot - you get 2 GB of internal memory but can add up to a 16GB micro SD card. It has color touch-screen which is used as a keyboard and browser. Price runs about $259 - this is competitive with Amazon's Kindle incarnation. E-book buyers can lend their digital files to friends. Looks like a large iPhone (www.nook.com).

    The Nook has access to Barnes & Noble's online store as well as Google's own bookstore. The ad campaign states, "Lend ebooks to friends". This is there smartest weapon. E-readers are highly competitive ...

    Solution Summary

    The expert evaluates Barnes and Noble Nook for e-readers.

    $2.19