Barnes & Noble the Nook
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Book Financial Management, authors are Keown, Marti
Ethics and Compliance / Strategic Initiative Paper - BARNES & NOBLE's - THE NOOK.
How Barnes and Noble the Nook initiative affects the organization's financial planning?
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Barnes & Noble the Nook is discussed very comprehensively in this explanation..
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How Barnes and Noble the Nook initiative affects the organizations financial planning?
The Barnes and Noble the Nook initiative affects the organization financial planning in several ways. Nook is an electronic book readers developed by Barnes & Noble and was launched in December 2009. The original device has Wi-Fi and AT&T 3G wireless connectivity, a six inch E-ink display and a separate, smaller color touch screen that acts as an input device. Even though several other companies were developing similar devices, Barnes & Noble did not have any experience in developing such a device. This project development was a strain on the finances of the company. In fact the finances of the entire organization were adversely affected by the development and launch of Nook. During the year 2009, the total asset of Barnes ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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