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Web research focusing upon failed e-business/e-commerce strategy

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Conduct web research focusing upon failed e-business/e-commerce strategies and/or e-commerce systems deployments. (Google "failed e-commerce" and you will find many examples). Try to analyze at least three failed deployments or strategies. If you are so "fortunate" as to have experienced an e-commerce strategy failure in your own home work organization, feel free to drill down on this one example. Then, develop a 800 word essay summarizing the primary reasons why these e-business strategies failed. Conduct a root cause analysis of the failure and rely upon any other MBA course work that is relevant to include courses in financial management, organizational behavior, leadership, search engine optimization problems etc. Practice use of the "5-Why's" root cause analysis tool discussed in your text. What common failure points did you see illustrated in the examples you scrutinized? To what extent was the failure due to a flawed strategy per se versus a circumstance where the strategy was adequate but the plan failed due to flawed execution or implementation of the plan. Conclude your essay by taking lessons learned and a list of best practices-what should organizations do to avoid these common failure points?

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Solution Preview

The response addresses the query is posted in 952 words with APA References.

//An efficient strategy is necessary for a successful e-commerce business. Many e-commerce businesses have failed just because of a poor strategy. The essay cites three failed e-commerce businesses and the primal cause of their failure.//

Introduction

In the last few years, e-commerce business has rapidly grown. It is an online trading of products thus; the role of technology in e-commerce business is undisputed. E-commerce has played an important role in the national growth and has become an efficient and clear method of communication between traders and consumers. The relationship between traditional trading and e-commerce trading is dynamic. E-commerce is the latest form of traditional trading. Most of the companies have tried to venture in this area, but many have failed. In this essay, the main causes of their failure are investigated, and suggestions for better strategies are given for the organizations to be followed (Rouibah & Kamel, 2008).

Boo.com was founded in 1998 by three Swedish entrepreneurs for online retail selling of sports and fashion products globally. The company wanted to create online shopping experience same as offline shopping, and for this, they developed a virtual salesperson, named Miss Boo. It will help the customers have a better purchasing experience, and the users can also put the products on dummy models to visualize the pattern. The company specifically invested in sportswear because they are available in common sizes so that there are no issues of fitting and sportswear is very popular among youngsters. Boo.com was a very clever ...

Solution Summary

The expert conducts web research focusing upon failed e-business/e-commerce strategies and/or e-commerce systems deployments. The response addresses the query is posted in 952 words with APA References.

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