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    FYC E-commerce plan

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    Congratulations! Your retail strategy, which was implemented, has been a huge success. You have officially been inducted into the Executive Committee and now have a place of importance in the organization. You have Donna's support (and funds, of course) to develop an e-commerce plan for FYC not only as a new channel to sell but also to integrate into the rest of the organization.

    Donna and Debbie are both worried about how the others in the ECM will react to this huge investment, especially when Dan has been harping on the new laptops and higher travel budgets and Tom has been planning on replacing the EPABX systems. You have set up a special ECM meeting to discuss e-business and the advantages and pitfalls when fulfilling business transactions online. This calls for a management makeover!

    Choose one of the following successful (or one-time successful) e-biz companies: Netflix, Orbitz, Truste, Ofoto, or Etrade. Research articles in the Library and Internet, analyze your chosen company, and bring forth their successes and failures and what FYC can learn from them. (Note: all of these companies host websites that can be found by looking on the World Wide Web under the corporate name followed by .com. Some corporate websites include news, press releases, and strategy).

    After a thorough research of your chosen company, its business model, recent news articles, and analyst reports, please use the following to post your response to the Discussion Board.

    Describe the company's primary business model, revenue model, and industry.
    Who are the competitors? What makes the company stand out from its "pure play" Internet as well as brick-and-mortar counterparts? [specific USPs, strengths, and weaknesses]
    What are the benefits and limitations to the user? What's the value proposition?
    Is it the industry's online bellwether? How has it changed the industry and the way business was transacted in the industry?
    Had the company's model failed before? If so, why and how did it turn around?
    What are the potential risks and challenges it faces now? Is it profitable?
    What's in the future? [plans/goals]
    What are your recommendations for competitive advantage/corporate strategy?
    In a brief capsule, what lesson did you learn?

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    Solution Preview

    For the purpose of this assignment, I will chose online stock brokerage company or discount stock brokerage firm E*TRADE.

    Describe the company's primary business model, revenue model, and industry.

    E*TRADE is an online financial services and discount brokerage firm. The primary business model of the company is to provide online stock broking services to self-directed investors and traders. Individuals and businesses can trade stocks online by paying a small commission to E-trade.

    Apart from stock broking services, E*TRADE offers a host of financial services, including financial products such as mutual funds and bonds, as well as other services such as banking services, checking and savings accounts, money market accounts, certificates of deposit, and credit cards.

    Therefore, the company's business model has evolved from a discount online stock brokerage to a full-fledged financial services provider.

    The industry is financial services and stock brokerage.

    Who are the competitors? What makes the company stand out from its "pure play" Internet as well as brick-and-mortar counterparts? [Specific USPs, strengths, and weaknesses]

    The competitors include other online brokerages such as Ameritrade and Scottrade. The company stands out from other pure play internet brokerages in the sense that it offers a gamut of financial services, including financial products as well as banking services. In other words, E*TRADE has evolved as a full fledge financial services provider, unlike other discount brokerages like Ameritrade.

    Being an online discount brokerage service ...

    Solution Summary

    FYC E-commerce plan: Describe and discuss benefits of new business model

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