e-commerce plan
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Congratulations! Develop an e-commerce plan for FYC not only as a new channel to sell but also to integrate into the rest of the organization.
Choose one of the following successful (or one-time successful) e-biz companies: Netflix, Orbitz, Truste, Ofoto, or Etrade. Research articles in the Library and Internet, analyze your chosen company, and bring forth their successes and failures and what FYC can learn from them. (Note: all of these companies host websites that can be found by looking on the World Wide Web under the corporate name followed by .com. Some corporate websites include news, press releases, and strategy).
After a thorough research of your chosen company, its business model, recent news articles, and analyst reports, please use the following to post your response to the Discussion Board. Comment on at least two other postings.
1. Describe the company's primary business model, revenue model, and industry.
2. Who are the competitors? What makes the company stand out from its "pure play" Internet as well as brick-and-mortar counterparts? [specific USPs, strengths, and weaknesses]
Discuss and explain the major strategic concepts of the E-business.
Critically appraise the strengths and weaknesses of the E-business strategies used by a range of organizations.
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Congratulations! Develop an e-commerce plan for FYC not only as a new channel to sell but also to integrate into the rest of the organization.
Choose one of the following successful (or one-time successful) e-biz companies: Netflix, Orbitz, Truste, Ofoto, or Etrade. Research articles in the Library and Internet, analyze your chosen company, and bring forth their successes and failures and what FYC can learn from them. (Note: all of these companies host websites that can be found by looking on the World Wide Web under the corporate name followed by .com. Some corporate websites include news, press releases, and strategy).
After a thorough research of your chosen company, its business model, recent news articles, and analyst reports, please use the following to post your response to the Discussion Board. Comment on at least two other postings.
1. Describe the company's primary business model, revenue model, and industry.
The company selected is Orbitz. This company is the travel services market and the primary model followed by the company is to provide travelers with low cost air tickets online. When Orbitz was launched in 2000 the industry was dominated by online travel agencies like Expedia and Travelocity. The problem was that the fees charged by these websites were very high. The airlines wanted their own online agency to directly sell tickets to commuters. Delta Air Lines, Northwest Airlines, American Airlines, Continental ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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