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Why is it important for a company to develop a unique strategic plan for its e-commerce operations?

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While there is value in researching competition and customers, why is it ultimately important for an organization to develop a unique strategic plan for its e-commerce operations as opposed to simply imitating other successes of other B2B and B2C sites?

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Solution Summary

This solution gives three reasons why it is important for an organization to have a unique e-commerce plan in 158 words.

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There are several reasons why an organization would want to develop a unique strategic plan for its e-commerce operations rather than just imitating other successful B2B and B2C sites. These include:
1. Each product/service that is ...

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