Explore BrainMass


Include the application of e-business strategic management for a consulting company (pharmaceutical Industry), how to leverage technology to enhance business processes, the unique characteristics of e-marketing, and how the legal, ethical, and regulatory environments act as a filter for conducting e-business

Identify hardware, software, data base, telecommunication & technology solution.
Develop the B2B or B2C plan.
Develop the Security & Regulatory Environment Plan.
Develop the e- Marketing Plan.

Use graphics.

© BrainMass Inc. brainmass.com August 20, 2018, 10:12 am ad1c9bdddf

Solution Preview

The response address the queries posted in 1802 words with references.

//Before writing about the E-business strategic management for a Pharmaceutical Industry Consulting Company, we will write about the concept of 'E-business.' Then, we will write about the application of E-business strategic management. It will assist in understanding the importance of E-business for the Organizations.//


E-business describes the use of electronic means and platforms to conduct a company's business. The advent of the Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wide range of time and space and at a reduced cost (Kotler, 2002). The companies generally adopt an e-business model, to make significant changes in the processes of business. The strategic planning is important to plan the future of the changes as these changes can threaten the existence of the company (Wheelen & Hunger, 2004).

Applications of E-business strategic management:

While developing the e-business strategic plan, the managers of the consulting company (pharmaceutical industry) take various internal as well as external factors into account that are well-matched with the adoption of e-business (Côté, Vézina, & Sabourin, 2005). Depending upon the nature of Pharma industry, government financing may be an inducement for adopting e-business. The manager of the consulting company spends the time with Small Medium Enterprises to understand their needs and the investments in Technological infrastructure. In general, the triggering factor is the initiative of managers of consulting company who realized the potential advantages of e-business (Côté, Vézina, & Sabourin, 2005).

//Above, we discussed about the importance of E-business and the application of strategic management. Now, we will write about the E-business for the Pharmaceutical Industry. Along with this, we will also write about the hardware, software, data base, telecommunication & technology solutions for the pharmacy industry.//

E-Business - Pharmaceutical Industry:

The pharmaceutical industry serves as leading example for the usefulness of innovative e-business technologies due to the specific characteristics of the sectors like regulatory compliance and Research & Development intensity (Berlin, 2005). A widespread use of e-business in the pharmaceutical industry brings many challenges (Berlin, 2005). They are: specification of technologies & their interplay, global product identification standards and managing the operations of network.

Hardware, software, data base, telecommunication & technology solution of Pharma industry:

The pharmaceutical industry makes a significant use of various tools of the information technology. These include software, hardware, databases and telecommunication mediums. The major software's employed by this industry are Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Radio Frequency Identification (RFID).Other software used are billing, medical imaging and payrolls etc.

The principal databases used in the pharma include comprehensive, specialized, relational, SQL, etc. Among the hardware used by the industry are computer systems, printers, scanners, etc. telephone, facsimile machines, Internet, cellular technology, etc. Are the various types of telecommunication mediums used in the ...

Solution Summary

The response address the queries posted in 1802 words with references.