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    E Business: levels of application, types of projects, strategy, challenges, E*Trade

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    1. Define top-down analytic planning and bottom-up "just do it" planning.

    2. Briefly define the four levels of applications use in business and provide an example for each.

    3. What are essentially the three types of projects in e-business? Explain the purpose of each.

    4. To bridge the gap between the theory presented in the course materials and the real world, explain how you might identify target customers and their shifting priorities.

    5. In your own words, describe the four steps in the continuous planning with feedback method? What is the significance of this four-step process?


    1. List the challenges of e-business strategy creation and the top ten ways to fail at turning strategy into action.

    2. Describe the basic steps of e-business blueprint planning and strategies. Include a discussion about the types of questions that are important to address.

    3. Test your comprehension of the principles in this module by discussing how a company's e-commerce value proposition is linked to an e-business structural foundation.

    4. Briefly explain the journey a business takes to move into e-business in terms of phases. What is the significance of these individual phases?

    Professional Development

    E Business Architecture

    In your own words, briefly list and define the ten steps to a successful e-business.

    Issues to Consider

    Explain why E*TRADE is a self-service innovator. How has E*TRADE become synonymous with the term "online trading?" How does E*TRADE provide customer value?

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    Solution Preview

    The Response Addresses the Queries Posted in 1458 Words, APA References.

    E-Business: Process & Strategies


    Top-Down analytical planning is an approach used to form a strategic plan for e-business. In this planning, the options of the company are identified and after that the mission and strategic directions of the company are described in detail. This planning has a very vast view of the electronic business. The second approach of the e-business is bottom-up planning. This planning has a very short aspect of e-business. The activities of the e-business which are required to generate short-term results in the particular business areas are identified and performed in bottom-up planning (Kalakota & Robinson, 2001).


    There are four levels of applications used in business which are as follow:

    1. 0-Level Applications are used for both online and offline working. With this application the business users can do business transactions both online and offline. For example, Google Maps.

    2. 1-Level Applications are used to functions offline but it also derives the characteristics online. For example, Google Docs.

    3. 2-Level Applications can be functioned offline, but additionally they have benefits of going online. For example, Flicker.

    4. 3-Level Application specifically subsists on the net and infer its effectiveness from the connections of inter-human and from the effects of network which is possible only through Web 2.0. For example, AdSense.


    The three types of projects used in e-commerce are business to business application, business to consumer application and internal business process. The purpose of all these three projects of e-business is different. B2B projects involve both electronic marketplace and direct market links between businesses. The purpose of this project is to do transaction of documents with the business customers and market intermediaries. The purpose of B2C project is to develop an attractive electronic market place to sell various products. The purpose of Internal Business process is to find out the online information of the customers, suppliers and other business related people.


    The target customers can be identified by dividing the customers in different groups and identifying their needs and requirements. Different products and services can appeal different people. By making a survey of the different customers groups the purchasing power, buying decisions and preferences can be identified. This will be the best way to identify the target customers. The shifting priorities of ...

    Solution Summary

    The Response Addresses the Queries Posted in 1458 Words, APA References.