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Creating a Prototype E-Business Venture

You may do independent research using any additional sources for this assignment. An excellent site that provides an e-business plan template can be found at WebPractices.com [URL Address] http://www.nebs.com/NASApp/nebsEcat/business_tools/bptemplate/index.jsp. You may use the template and incorporate as much of the material from this course as possible/practicable.

The results of this assignment are up to you. You will be graded on presentation, creativity, and application of course material.

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Prototype E-Business Venture

Table of Contents
A. Executive Summary..............................................................................3
A1. Introduction.................................................................................3
A2. Mission, Vision & Goals..................................................................4
B. Company Summary..............................................................................5
B1. History.......................................................................................5
B2. Location and Facilities....................................................................6
B3. Management Structure.....................................................................6
B5. Services.............................................................................................8
C. Market Analysis.................................................................................9
C1. Target Customers..........................................................................9
C2. Industry Analysis..........................................................................9
C3. Business Opportunities....................................................................9
D. Market Strategy Analysis.....................................................................10
D1. Market Strategy...........................................................................10
D2. Selling Strategy...................................................................................................12
E. Implementation Strategy.....................................................................14
E1. Summary...................................................................................14
E2. Control Plan...............................................................................15
F. References..................................................................................................................16

A-1Business name, location and brief summary of the business concept
Name of the company
'Easy E-business Corporation'

The location to establish the business is New York City, New York. New York City is one of the largest cities of United States. The population of the city is approximately 8.2 millions, which is one of the main reasons to select the location for the business. An e-business is a type of business that requires a large population to target for achieving the sales.

In the modern age of electronic expertise, everyone wants to accomplish his activities quickly with little effort. Everyone wants to carry out his business procedures with the facilities provided by e-business and due to this everyone is trying to transform their business operations into e-business. Easy E-business Corporation will offer a range of opportunities to businesspeople for commencing businesses, reaching international markets and buying without leaving the house or the workplace.

E -business is best described as a business management model incorporating a variety of tools, techniques and practices planned to take advantage of computer networks and the Internet (E-business Strategy, 2007). E-business does not have any particular definition; it also lacks a single approach for adopting it. On the other hand, every strategy involves transforming all parts of a company's internal and external business processes to electronic means.

Creation of an Easy E-business Corporation will help in trading goods and services or in carrying out certain transactions involving the transfer of ownership or rights to use goods or services through a computer- network over the internet (Yang, Flynn & Anderson). With the help of this type of venture the parties involved in business transactions will become able in interacting electronically rather than by physical exchanges or direct physical contact.

E-business venture will offer opportunities to develop business procedures, as phones, faxes and mobile communications have done in the past time. All these opportunities can be grasped by a business only if it understands the various legal, ethical, regulatory issues and market risks associated with e-business. Every business is associated with various issues and market risks and same is the case with the e-business venture, so it is important for a firm to understand all the aspects of an e-business venture before establishing it.

A-2 Mission, Vision and Goals of the E-business venture:
The mission of Easy E-business Corporation is to offer different hardware, software and service opportunities and vision of the firm is helping other enterprises in their success. This will be done by unleashing the full potential of exciting new products. These new products will be valuable and cost effective tools that will be delivered to customers in a number of ways, thus enabling these products to be of value to organizations of all sizes, from the most expectant companies in the world to mid-size and smaller organizations as well.

Subsequent are the various short term and long term goals of Easy E-business Corporation:
? Providing IT solutions based on the needs of individuals and corporations.
? Increasing the productivity of computer networks by utilizing the most up-to-date computer hardware, software and advances of communication and security technologies.

B-1 History of the industry in which the business will operate
Internet started in 1960's with simple network to support e-mail and file transfers. It is a worldwide network of computer networks to connect a small number of mainframe computers and their users. E-business uses technologies like Electronic Data Interchange (EDI) and Electronic Funds transfer (EFT) which was introduced in the late 1970s to send commercial ...

Solution Summary

The expert creates a prototype E-Business Venture.

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