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    Utilizing e-business and e-commerce Internationally

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    Assume you were recently promoted to director of international marketing for a medium-size corporation manufacturing, marketing, and selling products.

    Your company has not utilized e-business prominently outside of the U.S., and one of your first objectives is to utilize e-business and e-commerce internationally.

    Discuss how you might utilize these marketing strategies, including what specific areas you might investigate, and plan toward meeting that objective.

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    Solution Preview

    I would utilize these marketing strategies in order to engage foreign governments as well as mainstream foreign consumers for marketing the goods and services of my organization via Internet websites. I will primarily ...

    Solution Summary

    This solution helps with a problem regarding using e-business and e-commerce internationally.