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Utilizing e-business and e-commerce Internationally

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Assume you were recently promoted to director of international marketing for a medium-size corporation manufacturing, marketing, and selling products.

Your company has not utilized e-business prominently outside of the U.S., and one of your first objectives is to utilize e-business and e-commerce internationally.

Discuss how you might utilize these marketing strategies, including what specific areas you might investigate, and plan toward meeting that objective.

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This solution helps with a problem regarding using e-business and e-commerce internationally.

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I would utilize these marketing strategies in order to engage foreign governments as well as mainstream foreign consumers for marketing the goods and services of my organization via Internet websites. I will primarily ...

Solution provided by:
Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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