Strengths & weaknesses of a company's e-commerce strategy

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Focus on the SWOT analysis to indicate the important areas of the company's business strategy that supports their current marketplace footprint. In this analysis, the case study on Overstock.com as the e-commerce entity to analyze their online presence to reach such long-term success in the long-term for review. Case in point, Overstock.com as in any business experienced difficulties in "sustainability in customers returning" due to more ecommerce entities entering the marketplace online to offering certain merchandise available on Overstock. Let's take a review of the main components of the business concepts and methods to excel in the long-term consensus for sufficient understanding.

Strength

Try and think in terms of how Overstock operates on mostly an ecommerce platform available worldwide in attracting customers from different demographics around the world, thus, the ability to expose the brand in a bigger way than most retailers of the magnitude to selling, shipping, and handling products in a efficient way. Make note that with Overstock as an American internet retailer headquarter in Midvale, Utah, near the Salt Lake City area, started in 1997 and grown since then into a billion-dollar company in less than 30 years. Brand matters in ecommerce due to producing trust amongst online shoppers. Focus on the following points to consider in the strength analysis:

- Overstock strategy to cover most trendy, popular, and mid-price to higher price items on their website from furniture to jewelry at over 20% markdowns.
- Free shipping over most items costing just over $45 to increase online traffic
- Top brands not normally discounted, but it's ...