Brick-and-mortar businesses describes businesses that use physical buildings and plants for operations related to the production of their goods and services. Often these businesses offer face-to-face customer service as well. Brick-and-mortar businesses are contrasted to businesses that rely on the use of the Internet in order to operate (e-commerce businesses). Neither is better than the other, but the types of businesses encounter different problems.
Problems that brick-and-mortar businesses encounter are foot traffic (the ratio of customer service employees to potential customers in the store at one time) and store front, or marketing. As the company relies primarily on its physical presence, they must ensure that their stores look appropriate and up-kept at all times to make a good impression on potential customers.
Today, most brick-and-mortar businesses have an online aspect of some variety in order to compete in the international market. As many people use the Internet, brick-and-mortar businesses often take advantage of this and advertise through the Internet, even if their products are only offered through physical stores. Examples of these types of businesses are Target and Walmart.© BrainMass Inc. brainmass.com May 23, 2019, 12:59 am ad1c9bdddf