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Marketing Plan for a New Product

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Create a new product or service for an existing organization. This product or service will be the basis for your marketing plan. (Existing organization is Amazon.com and new product or service is a brick and mortar store for Amazon).

Include:

- A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service.

- The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.

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SWOTT:

Strengths:

1) Extremely strong brand reputation and visibility of Amazon which can be leveraged in this new foray into brick and mortar stores.

2) Strong vendor network that allows the company to procure a wide range of products at competitive pricing.

3) Strong management capability to operate in an efficient manner.

Weakness:

1) No previous experience in the brick and mortar area. Management's expertise is limited to running an online store.

2) Brick and mortar store establishment and operations will put a huge pressure on cash flow as it requires much more capital ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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