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Marketing Plan for Dodge

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See attached file for a Marketing Plan Outline

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper.

The selected organization is Dodge.

An explanation of the importance of marketing to your selected organization's success.

Refer to the Marketing Plan Outline listed on the Materials page for the general framework of the Marketing Plan.

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Solution Summary

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper.

The selected organization is Dodge.

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A new product for Dodge will be hybrid vehicle running on alternative fuels. As the demand for hybrid vehicles is increasing due to rising fuel costs and environmental pollution, Dodge can introduce hybrid engines running on alternative fuels such as biodiesel or electricity to attract environment friendly and cost conscious customers. The hybrid vehicle will ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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