positioning, differentiation strategies
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Marketing Plan: Phase III
Based on the product or service you selected for your Marketing Plan: the product is Dodge Liquid Nitrogen Fueled Vehicles
Identify the positioning and differentiation strategies for the product/service.
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Solution Summary
The solution identifies the positioning and differentiation strategies for the product/service.
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The Dodge Liquid Nitrogen fueled vehicles will be positioned as an affordable Hybrid SUV, so that more and more regular SUV users shift to hybrid SUV, as well as users of other hybrid vehicles also get attracted to this vehicle due to its attractive "value proposition". By pricing the vehicle competitively, Dodge will ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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