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    positioning, differentiation strategies

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    Marketing Plan: Phase III

    Based on the product or service you selected for your Marketing Plan: the product is Dodge Liquid Nitrogen Fueled Vehicles

    Identify the positioning and differentiation strategies for the product/service.

    © BrainMass Inc. brainmass.com June 3, 2020, 11:22 pm ad1c9bdddf
    https://brainmass.com/business/differentiation-strategies/positioning-differentiation-strategies-275915

    Solution Preview

    The Dodge Liquid Nitrogen fueled vehicles will be positioned as an affordable Hybrid SUV, so that more and more regular SUV users shift to hybrid SUV, as well as users of other hybrid vehicles also get attracted to this vehicle due to its attractive "value proposition". By pricing the vehicle competitively, Dodge will ...

    Solution Summary

    The solution identifies the positioning and differentiation strategies for the product/service.

    $2.19

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