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Identify the positioning and differentiation strategies for a new alarm system.

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Solution Summary

Identify the positioning and differentiation strategies for the product/service for a new alarm system.

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Positioning Strategy for a new alarm system:

One of the possible positioning strategy for a new alarm system will be to position it as a unique device which provides more value added features using the latest technology and provides higher safety as compared to contemporary devices. Such positioning will require more efforts and investments on marketing and advertising strategies, so that the "value ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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