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impact of Positioning on Success in a Tough Market

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Explain how positioning (both kinds) impacts a company's strategy and marketing tactics to better compete in a tough market. What do you do to establish, maintain, and enhance your company's positioning?

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Solution Summary

The expert explains how positioning impacts a company's strategy and marketing tactics to better compete in a tough market.

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Positioning provides a clear sense of direction to marketing strategies, tactics and action plans. It helps in delivering a clear value proposition and message to company's target customers. Positioning ensures that all marketing strategies and plans complement each other in achieving a common goal or objective. All the elements of marketing mix complement each other to achieve the desired positioning. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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