Explain how positioning (both kinds) impacts a company's strategy and marketing tactics to better compete in a tough market. What do you do to establish, maintain, and enhance your company's positioning?© BrainMass Inc. brainmass.com March 5, 2021, 12:54 am ad1c9bdddf
Positioning provides a clear sense of direction to marketing strategies, tactics and action plans. It helps in delivering a clear value proposition and message to company's target customers. Positioning ensures that all marketing strategies and plans complement each other in achieving a common goal or objective. All the elements of marketing mix complement each other to achieve the desired positioning. ...
The expert explains how positioning impacts a company's strategy and marketing tactics to better compete in a tough market.