impact of Positioning on Success in a Tough Market
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Explain how positioning (both kinds) impacts a company's strategy and marketing tactics to better compete in a tough market. What do you do to establish, maintain, and enhance your company's positioning?
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Positioning provides a clear sense of direction to marketing strategies, tactics and action plans. It helps in delivering a clear value proposition and message to company's target customers. Positioning ensures that all marketing strategies and plans complement each other in achieving a common goal or objective. All the elements of marketing mix complement each other to achieve the desired positioning. ...
Solution Summary
The expert explains how positioning impacts a company's strategy and marketing tactics to better compete in a tough market.
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