In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name. For example, in addition to Coca-Cola, there is Vanilla Coke and Cherry Coke. Do you think new products hurt the image of the core brand, such as Coke in this example, or help it grow?© BrainMass Inc. brainmass.com June 4, 2020, 3:36 am ad1c9bdddf
I think it depends on the ultimate success or failure of the newly added product. If the newly added product is able to create a successful unique positioning for itself in the marketplace and generate ...
The expert determines if new products hurt or help core brand imaging.