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Do new products hurt or help core brand imaging?

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In the last few years, soft drink manufacturers have marketed a variety of similar products under the same brand name. For example, in addition to Coca-Cola, there is Vanilla Coke and Cherry Coke. Do you think new products hurt the image of the core brand, such as Coke in this example, or help it grow?

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Solution Summary

The expert determines if new products hurt or help core brand imaging.

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I think it depends on the ultimate success or failure of the newly added product. If the newly added product is able to create a successful unique positioning for itself in the marketplace and generate ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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