Explore BrainMass

Marketing Variables Central to Strategy-Implementation

This content was STOLEN from BrainMass.com - View the original, and get the solution, here!

Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

© BrainMass Inc. brainmass.com September 21, 2018, 6:20 am ad1c9bdddf - https://brainmass.com/business/marketing-strategy/marketing-variables-central-to-strategy-implementation-263569

Solution Preview

We very well know that Strategy Implementation is a complex process in any Organization, requiring careful efforts. Although, there are many marketing variables that decide the success or failure of the strategy implementation efforts, we will here, discuss the two main variables and their importance.

We begin with the meaning of "Strategy Implementation". It may be understood as the successful application of the strategic plans by their proper communication, deduction and acceptance by the organizational elements for increasing the overall effectiveness. It requires much effort and is considered an art because the implementation process requires change. Change management is difficult and important, but should be given due importance (David, 2007). The success rates have been low in strategy implementation, which may be ...

Solution Summary

The response analyses various marketing factors to find the most important in 512 words with 4 references.