Purchase Solution

Determining the success of a marketing plan

Not what you're looking for?

Ask Custom Question

1. What criteria should be used to determine if a marketing plan implementation was successful?

2. What metrics and tools can be used to assess the successful implementation of the marketing plan?

3. How should the marketing plan be monitored? What circumstances prompt a change in strategy? Who is ultimately responsible for these decisions within an organization?

Purchase this Solution
Solution Summary

Discusses the criteria for determining the success of marketing plan.

Solution Preview

The main criteria that should be used to determine if a marketing plan implementation is successful or not is the impact of the plan on the main objective of the plan. The key objectives of any marketing plan include improvements in sales and profitability, market share, brand awareness and visibility, expansion of geographical reach, etc. Hence, these criteria can be used to evaluate the effectiveness of marketing campaigns.

Metrics such as sales or revenue growth, market share, etc. can be compared with historical figures to ascertain the impact of marketing strategies on the revenue and profitability of the organization. Similarly, metrics such as decline in customer complaints, improvement in customer retention, etc. can also reflect success of marketing campaign.

Managers can also evaluate qualitative criteria such as improvement in brand visibility, reputation and ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Learning Lean

This quiz will help you understand the basic concepts of Lean.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Motivation

This tests some key elements of major motivation theories.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Advertising v. Marketing

    This solution provides a discussion of the differences between advertising and marketing, and the key components of the success or failure of a product or service.

  • This post addresses marketing plan elements/strategic steps.

    There are at least five areas that define a strong marketing plan, and each part of the plan is an integral part of the plan's success.

  • Strategic Planning: Most Difficult and Challenging Part

    What is the most difficult or challenging part of strategic planning? 2. Which parts of a strategic plan would modify for success in the future and why?

  • Cash Budget Affect Short-Term Financing Decisions

    Effective forecasting: Contribution to a Heath Care organization's financial success Forecasting is determining in advance, the turnout of event in the future. It is a tool for managers in coming with future plan for the organization.

  • Competitive Issues and Marketing

    Marketing Mix Components Marketing mix is a very important part of the marketing plan, by determining the success of organization in this competitive world.

  • Marketing Plan for Team Athletic in India

    335845 Marketing Plan for Team Athletic in India I need help with one portion of this assignment. Using your selected company, product, and country prepare a detailed outline of the second portion of your International Marketing Plan.

  • Marketing Strategy for a New Product Category

    In assessing the proper plan of action, the business company should focus on the beneficial aspect in delivering a great product through marketing strategies.

  • Marketing Mix & Media Strategy

    These Ps are quite essential for developing a marketing strategy of any organization. These Ps are also known as the marketing mix because the mix of these four 4 Ps is quite essential for the development of a marketing plan (Kotler, 2002).

  • Roles and Functions of Marketing in Hospitality Organizations

    The implementation of the marketing programs is very critical and marketing managers play a vital role in its success.

View More Related Solutions