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This post addresses marketing plan elements/strategic steps.

What elements define a marketing plan? What are the necessary strategic steps to reach the company's goal?

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There are at least five areas that define a strong marketing plan, and each part of the plan is an integral part of the plan's success. Many companies include additional elements that have been tailored to the industry that the company operates in, and to the actual business, itself. The six main elements include a ...

Solution Summary

The solution provides a detailed discussion determining which elements define a marketing plan and the strategic steps to reach the company's goal.

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