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Strategic Management: Able Corporation

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This is a general directive paper which addresses the following questions:

I. How would you go about defining the identity of Able Corporation and creating its mission statement?
II. What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
III. What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
IV. What legal or ethical issues, if any, need to be considered?

This is a brief overview with one reference listed. In depth coverage of the general topic of strategic management is not covered.

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I. How would you go about defining the identity of Able Corporation and creating its mission statement? Where would you look for the information? What do you already know about Able that can help?

The corporate identity of any company is commonly defined by its product or service and the general industry it operates within. The corporate culture, company vision and mission are created to further reinforce its identity. The Able Corporation is already a player in the domestic market that has a strong market share among the major retailers therefore the creation of their corporate identity has already been established. To find more information about Able's products, the current culture and vision and the company itself, the company's website, current brochures, employee handbook, company policy and procedures book and annual report would be a good place to start. These various documents give good insight into the real expectations and ...

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Strategic Management - Defining the identity of Able Corporation and creating its mission statement

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Application of Strategic Management Principles to the Able Corporation

In six months you are to present a complete business plan for Able Corporation to the strategic officers Steering Committee (SOS-C). Able corporation is a US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the Global marketplace.

What I need help with are the following questions:

As a preliminary step in the preparation of the business plan, brainstorm the major elements of the strategic management process.

* How would you go about defining the identity of Able Corporation and creating its mission Statement? Where would you look for the information? What do you know about Able that can help?

* What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?

* What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?

* What legal or ethical issues, if any, need to be considered?

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