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identity of Able Corporation

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Able Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

How would you go about defining the identity of Able Corporation and creating its mission statement? Where would you look for the information? What do you already know about Able that can help?

What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?

What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?

What legal and ethical issues, if any, need to be considered?

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Solution Summary

Able Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

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We can utilize several pieces of information to create identity and mission statement of Able Corporation, such as company's philosophy, culture, objectives and goals, products and services, target markets, etc. We can look for such information on company's websites, annual reports (if public company), advertisements and press releases, interview transcripts with management, etc.

The information about products and services of Able is a good start for this exercise pertaining to mission statement and identity of Able Corporation.

The implementation steps needed to accomplish the strategic objectives should be ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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