Strategic Management-TCJS Corporation
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In six months you are to present a complete business plan for TCJS Corporation to the Strategic Officers Steering Committee (SOS-C). TCJS Corporation is a US manufacturing company located in Texas that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, TCJS is trying to break into the global marketplace.
You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.
How would you go about defining the identity of TCJS Corporation and write a rudimentary mission statement; What do you already know about TCJS that can help?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
Which would you recommend a 1 year, 5 year or 10 year strategic objective and why?
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Strategic Management-TCJS Corporation
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How would you go about defining the identity of TCJS Corporation and write a rudimentary mission statement; What do you already know about TCJS that can help?
We can define the identity of the TCJS corporation with respect to the industry it operates in and product line it manufactures and plan to distribute. An ideal mission statement for TCJS will be:
Mission Statement:
To establish itself as a pioneer in the power tools and home improvement equipments industry by providing world calass products at affordable prices and creating life long relationship with the consumer.
Vision:
The vision is to become market leader in the next decade by establishing new standards in production, marketing and distribution in the industry.
We can also look at corporate brochures/websites of peer companies in the industry to formulate the identity of the company with ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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