Tolapp Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Tolapp is trying to break into the global marketplace.
At this point in time, you are at the beginning of a project, which will eventually yield (in six months) a complete business plan for Tolapp's strategic initiative to penetrate the global marketplace. You will need to consider the strategic management process in building this business plan. In relation to this process, please prepare a report that provides appropriate responses to the following questions:
How would you go about defining the identity of Tolapp Corporation and creating its mission statement? Write the mission statement for Tolapp using the nine essential components. Where would you look for the information? What do you already know about Tolapp that can help?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
What legal and ethical issues need to be considered?
The identity of Tolapp Corporation is that of a US based manufacturing Company located in Tennessee that makes and markets power tools, lawn mowers, lawn furniture, microwave ovens, and ranges.
The mission of Tolapp Corporation is to provide the best quality power tools, lawn mowers, lawn furniture, microwaves, and ranges, to customers all over the world. It aspires to become the world market leader in these products. Tolapp will use its competency in technology to provide value to customers in all parts of the world. Tolapp Corporation values its employees and will support their career growth. It will develop an image for high quality. (In this mission statement all nine components, namely customers, products, markets, technology, growth/profitability, philosophy, self-concept, concern for public image, and ...
The response provides you a structured explanation of marketing Tolapp's products globally. It also gives you two relevant references.