Explore BrainMass
Share

Strategic Management: Using the BCG Matrix

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation which includes these four findings:

1. Include an opinion on how much reliance the company should have on BCG findings
2. What do these findings suggest?
3. What recommendations would you make?
4. What other measurements should be used to help reinforce or negate these findings? Support your answer.( GE/McKinsey Matrix (2010).)

After you give your views on the 'reliability' of BCG, answer the following:
1. What is the matrix saying to Tolapp about the Appliances?
2. What is the matrix saying to Tolapp about the electronics?

Based on these 2 answers, please state:
1. What recommendation to the company, would you personally make regarding future action pertaining to:
a. Appliances
b. Electronics

Last but not least; what other measurement tools would you recommend Tolapp use to either support or negate (prove otherwise) BCG's findings.

© BrainMass Inc. brainmass.com October 25, 2018, 8:01 am ad1c9bdddf
https://brainmass.com/business/pest-analysis/522610

Solution Preview

A company should use the BCG matrix as one of the numerous tools used for formulating and evaluating a strategic plan of an organization. BCG is a useful tool for evaluating a company with a portfolio of product or service offerings. It helps in setting priorities, allocation of resources and efforts for different products or service offerings of an organization.

The findings from the BCG matrix suggest the relative attractiveness, growth prospect of various product groups of an organization. Based on the positioning of different products on the BCG matrix, recommendations will be made to exploit the growth opportunities available ...

$2.19
See Also This Related BrainMass Solution

BCG Matrix

I was given a BCG matrix on two divisions of my company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. I need to offer a strategic recommendation based on these findings. I need to include my opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations I would make, and what other measurements should be used to help reinforce or negate these findings.

My Notes.
I used Able Corporation for my company, to do the Boston Consulting Group Matrix.
The appliance area is located in the Cash Cows portion of the matrix, which is located in the lower left of the quadrant on the matrix.

The electonics divisions of course, is located in the quadrant of the matrix of Question Marks.

From my understanding the Cash Cow divisions positioned in Quadrant 3 compete in a low growth industry. Also they generate cash in excess of their needs.

The Question Marks Quadrant 1 compete in a high growth industry. I found here that the cash needs are high and their cash generation is low.

View Full Posting Details