Explore BrainMass

Explore BrainMass

    Benefits and Limitations of the BCG Matrix

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Explain the benefits and limitations of developing a Boston Consulting Group Matrix.

    © BrainMass Inc. brainmass.com June 4, 2020, 4:52 am ad1c9bdddf
    https://brainmass.com/business/business-management/benefits-limitations-bcg-matrix-585123

    Solution Preview

    A benefit of the BCG matrix is that it provides a visual representation of the cash flow and investment requirements of the company's divisions or products. Circles are used to represent the size of the market growth and market share for each division or product. This aids the company in strategic planning by showing which categories require more work. For example, a company with many Dogs may wish to eliminate them and focus on ...

    Solution Summary

    This article contains 278 words describing the benefits and limitations of developing a Boston Consulting Group Matrix.

    $2.19

    ADVERTISEMENT