Purchase Solution

BCG matrix

Not what you're looking for?

Ask Custom Question

You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation based on these findings. Include an opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations you would make, and what other measurements should be used to help reinforce or negate these findings. Support your answer.

There are five questions to which to respond: 1) You need to . . . 2) include an . . . . 3) what these . . .4) what recommendations . . .5) what other . . . ?

For your strategic recommendation, be sure to explain how to implement the strategy and what potential ramifications (pros/cons) may occur.

Be sure to cite all references.

Purchase this Solution

Solution Summary

You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation based on these findings. Include an opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations you would make, and what other measurements should be used to help reinforce or negate these findings. Support your answer.

Solution Preview

The BCG matrix is very helpful for companies in making portfolio decision strategy. In this case, electronics division is in the question mark segment. Questions marks are low market share business units in high growth markets. Investment is needed to hold their share, building them into stars. Therefore, we can say that the electronics division of the company has a very small market share in a fast growing market.

Therefore, the company should try to initiate strategic and marketing plans to concentrate on this rapidly rising industry and try to capture more market share by new strategies and analyzing the reasons for poor performance till now. This division has the capability of becoming a star performer in the company's portfolio of products, therefore the management, marketing and other key departments should focus on improving the performance of this segment and should find out and correct all the factors which has resulted in such small market share in a fast growing business segment.

The appliance ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Learning Lean

This quiz will help you understand the basic concepts of Lean.