Explore BrainMass

Explore BrainMass

    BCG matrix

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation based on these findings. Include an opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations you would make, and what other measurements should be used to help reinforce or negate these findings. Please show supportive details.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:29 pm ad1c9bdddf
    https://brainmass.com/business/bcg-matrix/bcg-matrix-62084

    Solution Preview

    The BCG matrix is very helpful for companies in making portfolio decision strategy. In this case, electronics division is in the question mark segment, meaning it commands a small market share in a very fast growing industry. Therefore, the company should try to initiate strategic and marketing plans to concentrate on this rapidly rising industry and ...

    Solution Summary

    BCG matrix

    $2.19

    ADVERTISEMENT