Business Portfolio Analysis
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David (2012) maintains that there are various matrices in the business portfolios at large which may be used by companies to make strategic decisions
1. Choose a matrix from those found in the text, and explain this matrix' advantage and disadvantage
2. How do you compare and contrast this matrix of choice to BCG?
3. Are they compatible?
4. Can they be used together?.
Objectives:
Interpret examples of good and bad business practices in the use of strategy design components.
Analyze some of the changes occurring in the way that organizations structure themselves and their work.
Create plans to improve business operations.
Appropriately use effective communication techniques.
Must use guidelines of this book
Strategic Management Concepts and Cases: A Competitive Advantage Approach, Fourteenth Edition
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Solution Summary
This solution explains the use of matrices in business portfolio. The sources used are also included in the solution.
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Step 1
The matrix from the test is the Grand Matrix. It has four quadrants and has two dimensions which are market growth and competitive position. The main advantages are that is shows market share, liquidity, and return on investment. The disadvantages are there are no customer loyalty, product life cycle, and technological knowhow.
The similarities are .that two matrices show market share and the differences are that market premium is shown by the BCG.. The BCG matrix shows growth on one dimension and the share of the market on the other. The BCG matrix helps organizations find out which areas deserve more resources and investment. The space matrix show the extent to which the company is aggressive, conservative, defensive, or competitive strategies in the organization. Its dimensions show the rate of market growth and the competitive position of the firm.
Both these matrixes are compatible. ...
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