Internal-External(IE) Matrix with the Boston Consulting

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The response address the queries posted in 514 words with references.

// This paper derives its application in the area of business policy and strategy. It is based on the comparison of IE Matrix and BCG Matrix. They are among the many strategic management tools that are used to analyze a firm's current functional environment and to support a firm's effort in formulating strategies.//

It is a well known fact that for an organization, it is very important to stay ahead in business and constantly make efforts in this direction. Various tools are used for competitive analysis and corporate strategic planning in firms. As already mentioned, these tools support the firm in formulating the strategies that are beneficial for it in the long run. We will first, discuss the BCG matrix that ...