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Application of BCG Matrix

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What is a Cash Cow? Can you give at least 2 real life examples?

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This explains the concept and application of BCG matrix elaborated by examples.

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What is a Cash Cow? Can you give at least 2 real life examples?

Cash Cow -
This is a propounded in the BCG matrix. The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It involves rating products according to their market share and market growth rate. The products are then plotted on a two dimensional map to ensure long-term value creation, a company should have a portfolio of products that ...

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