I have to complete the Boston Consulting Group Matrix for Harley Davidson....including the Matrix itself and also write a small paragraph about each of the four categories including Stars, Cash Cows, Dogs and Question Marks as well as an overall for Harley in this scenario. I need you help thanks, I appreciate your time and ability!
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The solution provides only the suggestions and directions on the different positions of Business Units of Harley Davidson in the BCG Matrix. This is based on certain facts which will help student judge which business unit is classified as Star, Question Marks, Cash Cows and Dogs based on the judgement about their market/industry growth rates and relative market shares as compared to the leading competitors. These positions were evaluated at the time of addressing the posting but may change in future due to change in actual market conditions.