Explore BrainMass
Share

Strategic Management of Harley Davidson Motorcycle Corporation

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Please read the information below and the attached info and in a 4 to 5 pages report for the executives of HD corporation, please help me by answering the following questions:

What strategy (or combination of strategies) did Harley Davidson use to become such a successful organization?

To what extent has Harley Davidson's strategy (or combination of strategies) changed over the years, or been constant?

How does Harley Davidson's strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?

How does Harley Davidson's strategy (or combination of strategies) "fit" with the internal resources and competencies of the firm?

Based on your analysis and findings, what would you recommend to the executives of Harley Davidson Motorcycle Corporation?

Please read the information below and in a 4 to 5 pages report for the executives of HD corporation, please help me by answering the following questions:

Information
Strategic Choices or Alternatives
Strategy formulation takes place at three different levels:
►Corporate Level: Concerned with the selection and management of a portfolio of businesses in which your company should compete.
►Business Level: Concerned with developing and sustaining a competitive advantage for the products/services the business produces.
►Functional Level: Concerned with the development and coordination of resources at the operating level.
Making the right choice strategically at each level of the company is what divides the successful company from the ones who are now in the pages of history.
Making the right choice strategically at each level of the company is what divides the successful company from the ones who are now in the pages of history. In this course, however, we have been focusing mainly on the business level of strategy and we will continue this focus in this module.
In formulating a strategy, which will then influence the day to day choices made by the firm in pursuit of its mission, the organization must:
• Take into account their resources and capabilities
• Accommodate the restrictions and opportunities imposed by the environment
• Integrate knowledge of strategy and organizational architecture
Although companies seem to follow an endless variety of different strategies, in truth, there are only a handful of generic strategies - though the choices of how to implement them may indeed be endless. To learn about the role of the basic four types of strategy in building a competitive advantage read:
Tutor2u.net (2011). Competitive advantage. Retrieved, from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm
The key to organizational viability and growth -- is to stake out a position that is:
• less vulnerable to attack from competitors, both established and new, and
• less vulnerable to erosion from the direction of customers, suppliers, and substitute products/services.

Review the materials from HD's investor web page.
Harley Davidson. (2012). Quick Links (Investor relations page). Retrieved from: http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-govhighlights&locale=en_US&bmLocale=en_US
The following readings demonstrate the relationship between Porter's generic strategies and the threats from competitors. customers, suppliers, and substitute products.
Quickmba.com (2010). Porter's Generic Strategies. Quick MBA. Retrieved August, 2011, from http://www.quickmba.com/strategy/generic.shtml
Tutor2u.net (2011). Competitive advantage. Retrieved, from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm
Also take review the following document that outlines Harley's alliance with Lehman Trikes:
Looney, D. C., & Ryerson, A. (2011). LEHMAN TRIKES: A STORY WITHIN A STORY. Journal Of The International Academy For Case Studies, 17(7), 45-58. (Available via the Library by way of the EBSCO database).

© BrainMass Inc. brainmass.com October 25, 2018, 8:28 am ad1c9bdddf
https://brainmass.com/business/business-management/strategic-management-harley-davidson-motorcycle-corporation-541770

Solution Preview

Strategic management is a method in assuring the company succeeds in a diverse competitive targeted consumer marketplace. In doing so, the business operations strategically positions their company in a proactive means promotes brand identity and brand equity growth. When businesses, such as, Harley Davidson global operations performing at a level that encourages international growth in sustaining product development with impression marketing campaigns brand message. Strategies are consistent through yearly assessments to assure the decisions made prior actually served the company greatly to where the operations wishes to be at year's end, which, in Harley Davidson case the 2012 strategic restructuring of their operations proved beneficial in profitability (Investor.com 2013).

Let's take a look at some areas concerning the strategic positioning:

-What strategy (or combination of strategies) did Harley Davidson use to become such a successful organization?

Aim in thinking how a business strategy is relating towards making decisions that are vital for market brand dominance with the targeted audience. In deciphering the type of strategies by a company, the consistency in decision approach provides an insight to the type of strategies utilized for improving sales projection goals. In assessing the decision method by Harley Davidson, the combination of cost-leadership strategy and differentiation within the targeted marketplace by operations restructuring manufacturing facilities assisted in the meeting year end goals.

Harley Davidson senior management decisions to balancing the operations strategy by imposing consolidation of some sites into a more streamline manufacturer processes provides a proactive method to reducing the cost. Keep in mind, the objective for business are reducing the risks and costs that will generate additional sales revenue with higher volume in a consistent influx of global sales that increases the brand identity. By doing so, the strategies on a cost-leadership framework, the Harley Davidson promotion of the brand with proficient timing of the ...

Solution Summary

Strategic management of Harley Davidson Motorcycle Corporations are discussed. How Harley Davidson's strategy "fit" with the environment of the motorcycle industry is determined.

$2.19
See Also This Related BrainMass Solution

Strategic Management for Harley Davidson

Please help with following questions:

i) Discuss to what degree you believe Harley Davidson is currently proceeding towards its mission, vision, and values.

ii) Identify two or three of HD's most important stakeholders and discuss whether Harley Davidson's current strategic direction is aligned with the needs of the corporation's stakeholders? Please explain your reasoning.

iii) Based on your analysis and findings, what would you recommend to the executives of Harley Davidson? Why? Please explain your reasoning.

Case:

Harley Davidson: A Unique, Loyal Stakeholder Base

In this course we are going to be looking at Harley Davidson Motorcycles Corporation, Inc. from a strategic management perspective. This organization is quite unique in that it has worked very hard through the years to build its brand and has acquired a loyal following. This loyal customer following has actually been quite a phenomenon and many have even identified it as "cult like". That is to say, HD is very unique, and particularly unique from a stakeholder perspective.

The corporation is now reaching to other countries in an attempt to expand its niche across borders and oversees. There is a lot of competition in the motorcycle market. Some competitors include Kawasaki, Yamaha, Suzuki, Indian, Victory, BMW and Triumph motorcycles.

And although HD dominated the heavy-weight motorcycle market in America for many years, in recent decades many of the above mentioned competitors have developed cruisers and touring bikes of their own, emulating
HD's bikes to include a V-twin engine design.

For this assignment, you are to read the information in the background material, spend some time getting a feel for HDs history, strategy and key stakeholders, and then write a 3 to 4 pages report for your professor and the executives of Harley Davidson by addressing the following assignment requirements:

Case expectations:

This paper should include:
An introduction stating the thesis, position, or central theme you plan to take in your paper.
A main body discussing:
1. Your interpretation of HD's mission and vision.
2. Your assessment of the stakeholders and their needs/goals.
3. Your critical assessment as to whether HD's mission and vision takes their stakeholders into account.
4. Your recommendations to HD executives.
A conclusion concisely stating the main points of your analysis and the conclusions you reached.

View Full Posting Details