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MGT499 Strategic Management

Please help with following questions:

i) Discuss to what degree you believe Harley Davidson is currently proceeding towards its mission, vision, and values.

ii) Identify two or three of HD's most important stakeholders and discuss whether Harley Davidson's current strategic direction is aligned with the needs of the corporation's stakeholders? Please explain your reasoning.

iii) Based on your analysis and findings, what would you recommend to the executives of Harley Davidson? Why? Please explain your reasoning.


Harley Davidson: A Unique, Loyal Stakeholder Base

In this course we are going to be looking at Harley Davidson Motorcycles Corporation, Inc. from a strategic management perspective. This organization is quite unique in that it has worked very hard through the years to build its brand and has acquired a loyal following. This loyal customer following has actually been quite a phenomenon and many have even identified it as "cult like". That is to say, HD is very unique, and particularly unique from a stakeholder perspective.

The corporation is now reaching to other countries in an attempt to expand its niche across borders and oversees. There is a lot of competition in the motorcycle market. Some competitors include Kawasaki, Yamaha, Suzuki, Indian, Victory, BMW and Triumph motorcycles.

And although HD dominated the heavy-weight motorcycle market in America for many years, in recent decades many of the above mentioned competitors have developed cruisers and touring bikes of their own, emulating
HD's bikes to include a V-twin engine design.

For this assignment, you are to read the information in the background material, spend some time getting a feel for HDs history, strategy and key stakeholders, and then write a 3 to 4 pages report for your professor and the executives of Harley Davidson by addressing the following assignment requirements:

Case expectations:

This paper should include:
An introduction stating the thesis, position, or central theme you plan to take in your paper.
A main body discussing:
1. Your interpretation of HD's mission and vision.
2. Your assessment of the stakeholders and their needs/goals.
3. Your critical assessment as to whether HD's mission and vision takes their stakeholders into account.
4. Your recommendations to HD executives.
A conclusion concisely stating the main points of your analysis and the conclusions you reached.

Solution Preview

i) Discuss to what degree you believe Harley Davidson is currently proceeding towards its mission, vision, and values.

Harley Davidson's vision is truly proceeding towards its mission, vision, and values by delivering the fulfillment of dreams through their customer's motorcycling experiences.
Harley Davidson's mission is to provide to the general public as well to motorcyclists enthusiasts branded products, as well as an expanding motorcycle line (
Harley Davidson fulfills these dreams by their corporate value of providing motorcyclists an expanding line of motorcycles and branded products and services to a selected market ...

Solution Summary

The strategic management for Harley Davidson is provided.