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    Boston Consulting Group Matrix

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    Can you help me complete this chart? We can use any 2 products from the same company. Thanks
    1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?
    2. Given the shared template of BCG, choose any 2 products from the same company ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.
    Cadbury Milk Chocolate Cadbury Yogurt Snacks (only example please do not use)
    Stars Question Marks
    Cash Cows Dogs
    Part 1 - Table
    Given this template of BCG, choose any 2 products and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.
    Cadbury Milk Chocolate
    Stars

    II Cadbury Yogurt Snacks
    Question Marks

    I

    Cash Cows

    III
    Dogs

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    https://brainmass.com/business/bcg-matrix/boston-consulting-group-matrix-583754

    Solution Preview

    Step 1
    The Boston Consulting Group matrix is moderately reliable. The matrix reflects the action that a company may take and also gives indicators for future planning. The matrix also helps develop plans for marketing and manufacturing. The Boston Consulting Group matrix draws attention to cash flows, requirements for investments, and is quantifiable. On the ...

    Solution Summary

    This posting gives you a step-by-step explanation of the Boston Consulting Group Matrix. The response also contains the sources used.

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