Boston Consulting Group Matrix
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Can you help me complete this chart? We can use any 2 products from the same company. Thanks
1. Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?
2. Given the shared template of BCG, choose any 2 products from the same company ( the below are examples only) and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.
Cadbury Milk Chocolate Cadbury Yogurt Snacks (only example please do not use)
Stars Question Marks
Cash Cows Dogs
Part 1 - Table
Given this template of BCG, choose any 2 products and place them in the applicable quadrants of your choice. Explain the finding based on the applicable quadrant.
Cadbury Milk Chocolate
Stars
II Cadbury Yogurt Snacks
Question Marks
I
Cash Cows
III
Dogs
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Solution Summary
This posting gives you a step-by-step explanation of the Boston Consulting Group Matrix. The response also contains the sources used.
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Step 1
The Boston Consulting Group matrix is moderately reliable. The matrix reflects the action that a company may take and also gives indicators for future planning. The matrix also helps develop plans for marketing and manufacturing. The Boston Consulting Group matrix draws attention to cash flows, requirements for investments, and is quantifiable. On the ...
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