Explore BrainMass
Share

Cadillac Strategic Marketing

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Source is www.cadillac.com

5.How would you classify Cadillac as an SBU of their parent company, General Motors, based on The Boston Consulting Group's Growth-share Matrix? Why?

6.Someone once said, "You can watch the size of the Cadillac market shrink by just reading the obituaries." In the context of the external environmental forces discussed in the chapter, what did this person mean? What has Cadillac done to counter this trend?

7.Identify and describe specific trends or changes in the various macro environmental (external) forces that you suspect are behind Cadillac's recent attempt to reposition itself. From an environmental management perspective would you consider Cadillac's actions to be reactive or proactive? Why?

8.What is Cadillac's new tagline that has been featured widely in marketing communications (be sure to watch a few commercials available on the website)? What does that tagline mean to you and do you feel it is effective in re-positioning the brand?

© BrainMass Inc. brainmass.com October 24, 2018, 9:58 pm ad1c9bdddf
https://brainmass.com/business/bcg-matrix/cadillac-strategic-marketing-144075

Solution Preview

5.How would you classify Cadillac as an SBU of their parent company, General Motors, based on The Boston Consulting Group's Growth-share Matrix? Why?

Although Cadillac appeared to be a turnaround, its recent drop in sales puts a question mark over the brand. I would put Cadillac somewhere between Dogs and Question Marks. If the sales continue to decline, its renaissance or turnaround wil not be successful and it will be a dog in the GM's portfolio.

6.Someone once said, "You can watch the size of the Cadillac market shrink by just reading the obituaries." In the context of the external environmental forces discussed in the chapter, what did this person mean? What has Cadillac done to counter this trend?

This person meant that Cadillac has traditionally been a favorite with the older people or old generation and its market is constantly shrinking as such older people are dying.

7.Identify and describe specific trends or ...

Solution Summary

Cadillac Strategic Marketing

$2.19
See Also This Related BrainMass Solution

Hobart Corporation's Strategic Plan

Hobart Corporation

Short Analysis Paper,

Read "Hobart Corporation" on pages 289-290 in the course text.
Search for articles that give examples of Hobart Corporation's strategic market management.
Search for recent articles describing the strategies and their results:

1. Prepare a Strategic plan for Hobart Corporation as discussed on page 281. Consider both internal and external analysis in preparing your plan. Identify Hobart's SCA and its branding equity

2. Discuss the strategic goals and methods for this firm applying information that you identified in your library research. Consider the discussion questions on page 281 in preparing your response.

3. Cite the source and the edition of the periodicals that you have referred to for this response.

View Full Posting Details