Explore BrainMass

Explore BrainMass

    Term value proposition in marketing planning

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What do we mean by the term value proposition in marketing planning? (APA)

    © BrainMass Inc. brainmass.com June 4, 2020, 2:40 am ad1c9bdddf

    Solution Preview

    The company and its marketing department focus on key values that the consumer will experience. These values are those most important to the consumer target market and usually consists of the things they are most likely to buy a product or service for. Additionally, this value is what the consumer expects when they purchase the product. The value proposition is ...

    Solution Summary

    The expert determines what term value proposition in marketing planning.