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    Term value proposition in marketing planning

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    What do we mean by the term value proposition in marketing planning? (APA)

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    The company and its marketing department focus on key values that the consumer will experience. These values are those most important to the consumer target market and usually consists of the things they are most likely to buy a product or service for. Additionally, this value is what the consumer expects when they purchase the product. The value proposition is ...

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    The expert determines what term value proposition in marketing planning.