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Marketing: customer behavior and techniques to gain customer

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What is consumer behavior?

What is the importance of consumer behavior within the framework of marketing?

How have competitive marketing techniques adapted to the increasing sophistication of consumers? Please provide at least one brand-specific example.

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Solution Preview

Consumer behavior deals with the trends and actions of the consumer within the marketplace. The consumer is the target audience and the buying needs, trends, and choices they make are important to marketers in terms of how and when to target, whom to target, and how to change ideas and create marketing and public relations plans.

The importance of the consumer behavior cannot be discounted. If consumers of laundry detergent are buying ...

Solution Summary

The solution provides a discussion on the importance of customer behavior and customers in a more sophisticated market. Includes discussion on how to market to those changes.

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