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Ethical/Social and Legal Issues with E-Commerce

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1. What basic assumption does the study of ethics make about individuals?

2. Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.

3. Explain how web profiling is supposed to benefit both consumers and businesses.

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The solution answers questions regarding ethical/social and legal issues with e-commerce.

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Running Head: E-COMMERCE

Ethical, Logical and Social Issues

Ans.1
Assumptions for Individual in Study of Ethics
The basic assumption that the study of ethics make about individuals is that people are free ethical managers, who can make choice freely. Study of ethics concerns with having judgment about the right and wrong behavior of an individual. An analyst makes some assumptions of the actual situation, while doing the study of ethics about an individual. The whole study of ethics and knowledge is based on these assumptions that allow setting the goals, planning activities and arranging the individuals' behavior. Moral of the people also changes their behavior ethically. The most important assumption of the study is that the moral awareness creates positive impact on the behavior of an individual (LaPanne, 2007). It is assumed in ethical study that the behavior is positively affected by increasing moral in the individual.
In these studies, it assumes that individuals are concerns with their own interest and they think about themselves only (Cory, 2004). Many people think about self interest only, ...

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