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    identity of Tolapp Corporation and mission statement

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    Background Information:
    Tolapp Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Tolapp is trying to break into the global marketplace.

    MY WORK:
    At this point in time, I am at the beginning of a project, which will eventually yield (in six months) a complete business plan for Tolapp's strategic initiative to penetrate the global marketplace. I need to consider the strategic management process in building this business plan. In relation to this process, I have to prepare a report that provides appropriate responses to the following questions:

    -How would I go about defining the identity of Tolapp Corporation and creating its mission statement? I have to write the mission statement for Tolapp using the nine essential components. Where would I look for the information? What do I already know about Tolapp that can help?
    -What principle would I use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
    -What post implementation and feedback mechanisms would I have in place to evaluate the effectiveness of the process? What measures would I use?
    -What legal and ethical issues need to be considered?

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    https://brainmass.com/business/strategic-planning/474560

    Solution Preview

    -How would I go about defining the identity of Tolapp Corporation and creating its mission statement? I have to write the mission statement for Tolapp using the nine essential components. Where would I look for the information? What do I already know about Tolapp that can help?

    The identify of Tolapp Corporation can be defined by analyzing the history, philosophy and vision as well as corporate culture, products and services and target markets, objectives and goals, company's attitude towards its employees, customers and other stakeholders and the industry in which it operates.

    The information for formulating the mission statement can be found on the company's website, company's marketing material, press releases and news items published in media, interview transcripts of the top management, etc. Some of the information that can help in initiating this process include the products and services of the company and industry in which it operates, proposed ...

    Solution Summary

    At this point in time, I am at the beginning of a project, which will eventually yield (in six months) a complete business plan for Tolapp's strategic initiative to penetrate the global marketplace. I need to consider the strategic management process in building this business plan. In relation to this process, I have to prepare a report that provides appropriate responses to the following questions:

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