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Executive Summary for Time Restraint

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Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.
Course Objectives:
Analyze marketing decision support systems and their impact upon marketing management systems.
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
((Comprehensive Project due in next unit))- Develop a comprehensive strategic marketing plan for a new product or service that's ready to go to market.

Post an executive summary of your Comprehensive Project: An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

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Solution Summary

The review into executive summary for communicating project status and completion analysis.

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Aim in keeping the Executive summary as a one-page document that outlines the following main areas of focus for sharing with senior management team members:

Purpose
Try and think the purpose as straightforward to the overall goal, such as, the following:

"The purpose entails applying strategic activities that (a) support corporate growth through several marketing initiatives over a course of time within first and second quarter projection (b) increase product visibility. In doing so, the company can successfully analyze marketing decision support ...

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