Share
Explore BrainMass

Executive Summary of the Business Plan

The first two sections of an executive summary

a. A description of the business concept and the business.
b. The opportunity and strategy. Include a brief SWOT (Strengths, Weaknesses, Opportunities, and Threats), analysis.

APA Style.

Solution Preview

According to Aboutcom (2010) in terms of the Executive Summary the business plan is the first thing the readers of your business plan see, it should be the last part of the business plan you write. According to this same site, the purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan; think of it as an introduction to your business; therefore your business plan will include summaries of:

1) a description of your company, including your products and/or services;
2) your mission statement;
3) your business's management;
4) the market and your customer;
5) marketing and sales;
6) your competition;
7) your business's operations;
8) financial projections and plans;

According to this site, the executive summary will end with a summary statement, a 'last kick at the can' sentence or two designed to persuade the readers of your business plan that your business is a winner.

How To Write An Executive Summary:

According to Aboutcom (2010) to write the executive summary of the business plan, start by following the list above and writing one to three sentences about each topic; (No more). According to this site, if you have trouble crafting these summary sentences from scratch, review your business plan to get you going; in fact one approach to writing the executive summary of the business plan is to take a summary sentence or two from each of the business plan sections you've already written; (if you ...

Solution Summary

The purpose of this article regarding the executive summary of the business plan is to provide your readers with an overview of the business plan; think of it as an introduction to your business; the business plan will contain summaries of a description of your company; your mission statement; your business's management; the customer market; marketing and sales; your competition; your business operations; and your financial projections and plans.

$2.19