Explore BrainMass

Marketing Management

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

Discuss the strengths and weaknesses of personal selling, and describe a situation in which a company could benefit from including personal selling strategies in its IMC plan. What is the relationship of the selling function to the other elements in the company's IMC plan?

© BrainMass Inc. brainmass.com March 21, 2019, 8:45 pm ad1c9bdddf

Solution Preview

The response addresses the queries posted in 549 words with references.

// In this paper, we will discuss about personal selling and its strengths and weaknesses. The paper will also describe how personal selling strategies can benefit the company in its IMC plan. We will also discuss the relationship of selling function to other elements in company's IMC plan. //

Personal selling plays a significant role in marketing as it is a useful method of promotion of goods or services. It is a process of selling goods and services to the customers through face to face interaction and encourages them to purchase these goods.

Strengths of personal selling: There are several benefits of personal selling, which are as follows:

The seller can sell his goods and services in a more effective manner to his customers through direct communication.
Personal ...

Solution Summary

The response addresses the queries posted in 549 words with references.