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Advertising v. Marketing

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How is marketing different than advertising and, in particular, describe the effect marketing and advertising have on the success or failure of a product/service.

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Solution Summary

This solution provides a discussion of the differences between advertising and marketing, and the key components of the success or failure of a product or service.

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Basically, marketing is the complete plan by which a company goes about making its product known to the masses. Advertising, however, is just one particular component, or piece if you will, of the puzzle. Let me elaborate. Marketing involves everything from conducting research about who the target consumer for the product is, to determining ...

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Jason Blair, MA, PhD (IP)
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  • BA, Arizona State University
  • MA, University of Phoenix
  • PhD (IP), North Central University
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