Abraham Maslow's Theory Of Motivation
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Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs.
1. In regards to Search Advertising and Subliminal Advertising, describe the needs identified by Abraham Maslow that each ad addresses.
http://www.youtube.com/v/yIutgtzwhAc
http://www.youtube.com/v/VRcAdXd-TRU
2. Find an international version of an advertisement for one of the products.
3. What differences do you detect in the international version of the ad?
600-700 words, 2 references
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Solution Summary
Motivation
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs.
In regards to Search Advertising and Subliminal Advertising, describe the needs identified by Abraham Maslow that each ad addresses.
http://www.youtube.com/v/yIutgtzwhAc
http://www.youtube.com/v/VRcAdXd-TRU
Find an international version of an advertisement for one of the products.
What differences do you detect in the international version of the ad?
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1. In regards to Search Advertising and Subliminal Advertising, describe the needs identified by Abraham Maslow that each ad addresses.
A successful marketing strategy persuades people to buy the products or services that are being advertised. An effective way to achieve this is by appealing directly to one or more of the client's basic needs. Maslow's hierarchy of needs can be used as a guide in any marketing efforts. One can argue that meeting one or more of Maslow's hierarchy of needs can lead to success. According to Blanchard and Thacker (2010), understanding an individual's needs helps you understand their behavior. Needs is an important part of the motivation process; deciding how to go about satisfying those needs is the other important part of the motivation equation. Maslow assumes the existence that when one need is filled the individual moves toward the next need, and so on.
Search advertising is one way of attracting new customers. Through search advertising you can connect searchers with your product and services. This can be accomplished through advertising through search engines. Google, Bing and Yahoo are a few of the search engines used for advertising.
Subliminal advertising is a ...
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