IMC performance measurement methods

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• Aspects of Integrated Marketing Communication (IMC)

  There are different methods including pre-testing methods, con-current testing methods and post-testing methods to measure advertising effectiveness at different stages.

• integrated marketing communications approach

  Another difference between IMC measurement and traditional communication program, is that the behavior of the prospect is a vital factor in developing the next wave of IMC programs.

• Steps in creating a budget for an IMC plan

  85827 Steps in creating a budget for an IMC plan What are the steps in creating a budget for an IMC plan?

• Methods for Measuring Performance

  143154 Human Resources - Performance Evaluation Question What are the major methods for measuring performance? What are the major methods for measuring performance?

• Integrated Marketing Communications (IMC) vs. Advertising

  Organizations are moving to IMC strategies because they are more comprehensive than ads and with today's tough competition and the ease of which means and methods of ads as well as statistical data can easily be seen and analyzed causes this (IMC) to

• Developing an Integrated Marketing Communication (IMC)

  The marketing methods will probably need to be traded-off to achieve the goals depending on the target budget and resources assigned for the plan.

• IMC approach

  Apart from all these traditional methods, several online methods can be used as part of promotional strategy and IMC approach.

• Affect the overall performance rating of an individual

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• Importance to evaluate public relations

  Methods To evaluate the public relation, mainly two types of methodology are used by the organizations. These are qualitative and quantitative methodologies.