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    IMC performance measurement methods

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    1) What constitutes success for an IMC campaign?
    2) How will you measure success?

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    1) What constitutes success for an IMC campaign?

    A true Integrated Marketing Communication programme integrates everything that impacts customer behaviour, and it involves multidimensional, interactive, continuously measured communication that connects the brand or product and the customer, because that's what ...

    Solution Summary

    This solution explains what constitutes success for an IMC campaign and how to measure such success.