Steps in creating a budget for an IMC plan

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• Developing an Integrated Marketing Communication (IMC)

  It is very important that potential customers must know that a product exists otherwise it will never sell no matter how great that product or service is. In order to create a good IMC plan, the following steps will be followed: 1.

• Integrated Marketing Communication Strategies

  Further, The IMC plan also needs a section on the evaluation of the campaign to ensure that the campaign is effective. Apart from all these steps, marketers will also need to work out on a budget for the plan.

• Integrated Marketing Communications Plan and Presentation

  Budget allocation: The budget for the promotion plan would be 15% of total IMC plan.

• IMC Strategy Communications

  As per the scenario, there is an IMC plan for AirWays' that has limited budget for communication and advertisement. Under this plan, IMC strategy and traditional and non-traditional channels for advertising will be discussed.

• Marketing: IMC benefits, branding, product life cycle, positioning strategies, CPM, FUD

  Key elements of an Integrated Marketing Communications Plan 5. Give the six steps to a good tactical IMC plan 6. Give three key elements that define a business to business customer 7.

• Evaluating Advertising Plans

  My overall impression is that this is a TOOL to help you think in a proper way to get your IMC plan into writing.

• Marketing Management

  Selling helps in developing promotional plan in a more effective manner when included in IMC plan. Selling function helps in supporting the IMC plan when it is integrated with other marketing elements.

• Purpose and Value of Integrated Marketing

  It has an Integrated Marketing Plan. As a summary, the institution has described their IMC as follows: 1.

• Integrated Marketing Communications Plan

  Plan: In order to achieve these objective and goals, it is necessary for the company to create a plan.