What are the steps in creating a budget for an IMC plan?© BrainMass Inc. brainmass.com June 3, 2020, 7:06 pm ad1c9bdddf
IMC is INTEGRATED MARKETING COMMUNICATIONS
It is where all aspects of a company's promotional efforts work together with a unified purpose to deliver a consistent and positive message; recognizes that all contact points with customers and prospects are important, from the truck making a delivery to the CEO in the news.
# A strategy in which a company coordinates advertising, sales promotion, personal selling, and publicity in order to present a single consistent image for the product and the company.
The Budget can be prepared by the ...
This provides the steps in creating a budget for an IMC plan.