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    Steps in creating a budget for an IMC plan

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    What are the steps in creating a budget for an IMC plan?

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    https://brainmass.com/business/budgets/steps-creating-budget-imc-plan-85827

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    IMC is INTEGRATED MARKETING COMMUNICATIONS

    It is where all aspects of a company's promotional efforts work together with a unified purpose to deliver a consistent and positive message; recognizes that all contact points with customers and prospects are important, from the truck making a delivery to the CEO in the news.
    www.garyeverhart.com/glossary_of_advertising_terms.htm

    # A strategy in which a company coordinates advertising, sales promotion, personal selling, and publicity in order to present a single consistent image for the product and the company.
    www.glencoe.com/sec/busadmin/marketing/dp/mktg_mgmt/gloss.shtml

    The Budget can be prepared by the ...

    Solution Summary

    This provides the steps in creating a budget for an IMC plan.

    $2.19

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