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Integrated Marketing Communication Strategies

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The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message.

Draft a 200-300 word response, answering the following question - How does an organization establish an IMC plan? What are some of the different stages that a company goes through when developing their IMC strategy?

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How does an organization establish an IMC plan? What are some of the different stages that a company goes through when developing their IMC strategy?

In order to develop an effective IMC plan, marketers need to follow the marketing concept. The main focus of establishing an IMC plan should always remain on consumer's needs and wants.

In order to start formulating the plan, the first task is to understand organizational mission, vision and longer term strategic objectives. It is necessary to ensure that IMC plan is consistent with the organization's mission and overall corporate ...

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Integrated Marketing Communication Strategies

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