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Marketing communication and buyer

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Explain how marketing communication can influence a buyer.

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Solution Summary

This explains the impact of marketing communication on buyer.

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Integrated Marketing communications is a strategy in which a company coordinates advertising, sales promotion, personal selling, and publicity in order to present a single consistent image for the product and the company. (Glencoe, 2006)

Thus Integrated Marketing Communication is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout.
Hence through marketing ...

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